Hearth Magick Group

By 2026, the Formalwear Rental market has matured into a multi-billion-dollar industry, significantly reducing the environmental impact of "Single-Use" fashion (clothes bought for one event and never worn again).

• Logistics and Hygiene Tech: 2026 rental platforms utilize Ozone-Cleaning and specialized UV-C sterilization tunnels that deep-clean delicate silks and suiting without the need for harsh dry-cleaning chemicals.

• AI Fit Optimization: To solve the "size mismatch" problem, platforms use 3D body-scanning apps. A user takes two photos, and the AI generates a "Digital Twin" to ensure the rented tuxedo or gown fits perfectly upon arrival, reducing return rates by 60%.

• Subscription Occasion-Wear: Many consumers now pay a monthly fee for a "Rotating Wardrobe," allowing them to rent high-end formalwear for weddings, galas, and corporate events as needed, effectively decentralizing the "closet."

I'm always curious to see how people react to the words Witch or Witchcraft. For some, it draws them in, but for others it feels more uncomfortable.

Some of this is the emotional imprint of the Burning Times, where anyone who was outside of a very small box of acceptability was persecuted and marked as "other" in a very dangerous way. If you'd like to dig deeper into that piece, I highly suggest Celeste Larsen's book 'Heal the Witch Wound'.

For me, I use the word very intentionally, in an effort to remove the fear around it and re-establish it as a way to invoke empowerment. Being a Witch, in my view, simply means you are aware of and in control of your own energy, and aware of the energy of others & the energies of all that surrounds you. Because of this, you're able to work with those energies…